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Use Johnson's to Reduce the Appearance of Stretch Marks

Great body care products from Johnson's provide umpteen results and solutions for common skin problems: from reducing the signs of stretch marks to providing facial care or moisturising dry skin. The Johnson's brand is known for being incredibly kind to skin while providing careful moisturising effects and leaving the skin soft and supple. Its use on stretch marks reduces their appearance and leaves the skin feeling healthy and soft.

Stretch Marks

One of the most common complaints of new mothers - along with cellulite and varicose veins – is the presence of stretch marks1. These are vivid marks on the skin which occur after the skin rapidly stretches.

Stretch marks usually begin as red or purple marks. Over time, they fade into pale marks on the skin which appear empty and feel soft to the touch. They occur in the middle layer of the skin, the dermis. It is this layer which gives skin its shape and elasticity. The stretching of the skin is not the only cause of stretch marks: hormones most likely are a contributing factor to the presence of stretch marks.

The most common areas for stretch marks to appear are the hips, abdomen, breasts and thighs2: anywhere were a greater than usual amount of fat is stored.

Stretch marks are a purely cosmetic issue – they do not create any health issues or disturb bodily functions.

Causes of Stretch Marks

Most women will develop stretch marks during pregnancy. With the stretching of skin combined with high levels of hormones which occur during pregnancy, it is a common issue – somewhere between 75 and 80% of pregnant women suffer from stretch marks3.

However, it is not only women who suffer from stretch marks.

The correct balance of glucocorticoid hormones is vital for the prevention of stretch marks, and if this balance is upset, it can cause stretch marks to form in both men and women. These hormones, if in excess, prevent fibroblasts from forming elastin and collagen fibres, which in turn reduces the amount of supportive material and prevents the skin from remaining taut. The dermal and epidermal layers can then rip, creating the scar-like stretch marks. Those going through puberty are also commonly affected by stretch marks.

Reducing the Appearance of Stretch Marks

The treatments for reducing stretch marks are numbered in the dozens4, and vary from applying coffee grounds mixed with oil to the afflicted area to getting cosmetic surgery5. While in very severe cases it is true that surgery may be the only way to completely rid the body of stretch marks, moisturising the afflicted area is generally considered to be the best option, as keeping the skin hydrated and supple may keep it elasticized.

Skin Perfecting Oil is one of the great body care products from Johnson's range of body care products, which is enriched with botanic oils and both moisturizes and nourishes the skin. This rich moisturising action keeps even the afflicted areas well hydrated and soft. After only four weeks, Skin Perfecting Oil has been proven to help reduce the obvious signs of stretch marks – through both scientific research and a clinical trial.


1 NHS, 09/08/2010, Stretch Marks, Available from:
http://www.nhs.uk/conditions/stretch-marks/Pages/Introduction.aspx [Accessed 04/07/2012]

2 NHS, 09/08/2010, Stretch Marks, Available from:
http://www.nhs.uk/conditions/stretch-marks/Pages/Introduction.aspx [Accessed 04/07/2012]

3 NHS, 09/08/2010, Stretch Marks, Available from:
http://www.nhs.uk/conditions/stretch-marks/Pages/Introduction.aspx [Accessed 04/07/2012]

4 Johnson, A. 04/06/1012, Quick Cures/Quack Cures: Stretch Marks Available from:
http://online.wsj.com/article/SB10001424052702303830204577446324279673872.html [Accessed 04/07/2012]

5Johnson & Johnson Limited, 2012, Stretch Marks: The Facts, Available from:
http://www.johnsonsbeauty.co.uk/body-care/skin-perfecting-oil/stretch-marks-advice.php?gclid=CKm7l63J4bACFU4lfAodBEpV0g [Accessed: 04/07/2012]

6 Johnson & Johnson Limited, 2012, Stretch Marks: The Facts, Available from:
http://www.johnsonsbeauty.co.uk/body-care/skin-perfecting-oil/stretch-marks-advice.php?gclid=CKm7l63J4bACFU4lfAodBEpV0g [Accessed: 04/07/2012]